Meet the Founder

Founder. Creative. Rulebreaker.

Michael Gbolahan Oyelola

A man starting a lip balm brand for women?

That’s exactly the point.

Michael Gbolahan Oyelola didn’t create Hizia to blend in. He created it to challenge the rules — the ones that say men can’t build beauty brands, and that women should settle for whatever the industry decides is “good enough.”

Raised in Nigeria and armed with a creative mind and a relentless drive, Michael moved to the U.S. with just $1,000, a camera, and a dream. But he didn’t just want to survive. He wanted to build something real. Something clean. Something disruptive.

So he did.

Hizia was born out of frustration — with toxic ingredients, boring packaging, fake luxury, and the idea that beauty has to follow a certain script. Michael threw all that out. Instead, he created a brand that’s clean but edgy, natural but unapologetic, simple but high-end. A brand that empowers women without pandering to them.

Hizia isn’t just about looking good. It’s about knowing who you are and showing up fully — no filters, no fluff.

And yeah, if that ruffles a few feathers? All the better.

  • 🌿 Clean & Non-Toxic Beauty

    Formulated without harsh chemicals, heavy metals, or synthetic fragrances—only safe, skin-loving ingredients.

  • 💄 Effortless Luxury

    High-performance, richly pigmented, and ultra-moisturizing lip balms designed for all-day comfort and elegance.

  • 🇺🇸 Made in the USA, Loved Worldwide

    Proudly crafted in America with globally sourced, premium ingredients for exceptional quality and safety.

  • ✨ Beauty with Integrity

    No compromises—just ethically made, cruelty-free products that enhance your natural beauty without the harm.